Interest in Cosmetic Surgery Increases

The American Society of Plastic Surgeons (ASPS) reported a decline in cosmetic surgery and treatments during the first half of this year.

However, according to a new online survey by Harris Interactive of 2,148 adults on behalf of cosmetic treatment community, consumer interest in cosmetic procedures is up – way up, in many cases. More than two-thirds (69 percent) would choose to have cosmetic work done if money was not an issue, up 15 points from November 2009 (54 percent), indicating that interest is constantly climbing.

Additionally, the desire for invasive plastic surgery procedures, even those requiring extended recovery time, suggests people want big changes, not just minor nips and tucks. Of those who would get cosmetic work done, almost one in three (29 percent) would choose a tummy tuck, 23 percent would want liposuction, and 13 percent would opt for a facelift.

Interest in other treatments includes:

Procedure % of Total % Female


% Male


Cosmetic Minimally Invasive  
Teeth Whitening 48 46 51
Hair Removal 27 35 18
Cellulite Treatment 14 21 3
Wrinkle Filler (e.g., Juvederm, Restylane) 12 15 7
Microdermabrasion 10 14 4
Hair Replacement 9 5 16
Botox 7 9 4
Cosmetic Surgical  
Tummy Tuck 29 40 15
Liposuction 23 26 18
Face Lift 13 17 8
Breast Lift 15 26 1
Breast Augmentation (i.e., implants) 6 10 2
Breast Reduction 6 8 2
Rhinoplasty 4 5 4


Tummy tucks are most popular among women aged 35-44 – almost half (46 percent) would choose to tone their midsection if money wasn’t an issue, compared to 34 percent of women 18-34. More than one-third (34%) of women aged 35-44 would undergo a breast lift, and 28 percent would opt for liposuction, possibly thinking ahead to swimsuit season. Liposuction is also popular among men 35-44: 29 percent would undergo this fat removal procedure. These three procedures are most often associated with “Mommy Makeovers.”

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