Fighting the Clock – Antiaging Treatments Popular

Pursuant to the American Society of Plastic Surgeons (ASPS), minimally invasive procedures like Botox and wrinkle fillers are up 99 percent since 2000. The survey by RealSelf backs this anti-aging trend, especially among women aged 55+: of those who would choose cosmetic work if money was not an issue, one third (33 percent) would opt for wrinkle filler and 14 percent would choose Botox.

Facelift surgery is of high interest by baby boomers:  among those 55-years and older, 36%, and one in 10 (11 percent) of men, would choose a facelift in an effort to retain their youth – again, if money was not an issue. Yet, among men aged 35-44 interest is also high – one in five (16 percent) would choose a face lift if money was not an issue, compared to just 6 percent of men aged 45-54.

The survey also looked at which treatments people planned to undergo within the next 12 months, providing insight into what types of procedures will be popular in the months ahead. More than 50 percent of those who are planning to undergo a minimally invasive procedure plan to get their teeth whitened, and one in five (23 percent) will go through a hair removal procedure. One in 10 (11 percent) will have a wrinkle filler injection (e.g., Juvederm, Restylane), while only 3 percent noted they will have Botox injections.

Among cosmetic surgical procedures, one in four (27 percent) will have eyelid surgery and 18 percent will undergo hair replacement. Facelift (13 percent), tummy tuck (12 percent) and breast lift (12 percent) round out the top five procedures people have planned for the next 12 months. Tummy tuck and facelift are also among the top five Worth It procedures on RealSelf.com. The RealSelf Worth It Index measures levels of satisfaction with procedures from actual patients, noting whether or not the results were “worth it.”

The Worth It Index ratings and average costs for treatments in the survey include:

Procedure % Planning to Undergo in 20102 RealSelf Worth It Index Average Cost
Mommy Makeover 7 97 $12,532
Tummy tuck 12 85 $8,722
Vision correction N/A 83 $3,139
Breast implants 8 77 $6,591
Facelift 13 73 $11,471
Hair removal N/A 68 $1,520
Botox 3 64 $475
Teeth whitening 50 63 $380
Wrinkle filler (Juvederm) 11 59 $743
Liposuction 8 58 $5,660
Laser skin treatment 9 51 $2,443
Hair replacement 18 45 $17,390
Cellulite treatment 6 32 $2,271

 1 Harris Interactive® fielded the survey on behalf of RealSelf.com from March 23-25, 2010 via its QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,148 U.S. adults aged 18 years and older. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated.

2 Results associated with the surgical procedures planned for next 12 months should be interpreted with caution due to small sample base size.

About ASPS

The American Society of Plastic Surgeons is the largest organization of board-certified plastic surgeons in the world. Representing more than 7,000 physician members, the Society is recognized as a leading authority and information source on cosmetic and reconstructive plastic surgery. ASPS comprises more than 94 percent of all board-certified plastic surgeons in the United States. Founded in 1931, the Society represents physicians certified by The American Board of Plastic Surgery or The Royal College of Physicians and Surgeons of Canada.

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