Pursuant to our internal research conducted from January 1, 2010 to January 1, 2011, out of 512 patients who chose to answer our questionnaire, over 400 came upon their friends’ recommendations. All the respondents looked up our website prior to visiting us. 170 came for a major procedure, 186 for a minor surgery. Almost one half of the patients stated that they prefered complete anesthesia, while the other half did not have any preference in this regard. More than 360 patients have stated that they will “definitely recommend” Dr.Fisher’s services to their friends. The rest simply stated that they would recommend us, without qualifications. All the patients regarded our staff as professional and kind, in all cases (that is 100 per-cent !) answering the patients’ questions; but at the same time gave more weight to the doctor’s attitude and experience. 92% of the respondents stated that being able to trust Dr.Fisher was the most important reason for their coming to us, sometimes repeatedly, for advice and help. 85% stated that they did not find anyone within 25 miles with equal experience and skill. 63% of responding patients came to us because we had “very competitive prices.” Of course no-one would want to associate the adjective “cheap” with anything that they might receive in/on/for the benefit of their body. The body is just as important as the mind, and no-one wants to be “cheap” when their body/mind is concerned. Thus, we purposefully and intentionally completely omitted this word from our questionnaire.